Align Consulting, LLC
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Real Results, Real Impact

"What sets Alicia apart is not just her expertise, it's her persistence, ownership mentality, and ability to influence change even when the decisions are hard.  She's an upward manager in the best sense of the word.  On more than one occasion, Alicia has helped me personally "see the light" on complex personnel and structural matters, always grounded in data, fairness, and long-term thinking.  She doesn't just advise. She partners, she pushes, and most importantly, she delivers."

Chase Blackmon, Chief Executive Officer, Rhodium Shared Services, LLC

  

"As a business operator, I’ve rarely leaned on HR in a meaningful way—until I worked with Alicia. Alicia helped me restructure my team for maximum impact, navigate complex team dynamics, and coached me into becoming a stronger, more effective leader.  She brings real solutions to real business problems. Any organization would be lucky to have her in their corner." 

Cris Rivera, President, Cresco Labs, LLC


"We initially brought Alicia on as a consultant at a crucial time when we needed to backfill our Head of HR role and prepare the company for a successful sale.  Alicia transformed our entire organizational framework—  all while scaling our retail operations and leading  people due diligence pre-integration.  Alicia is a change exeuction powerhouse and her leadership was truly instrumental in positioning us for the next chapter."

Michael Bondurant, President, One Plant, LLC





A stylish woman in a black blazer smiles at the camera on a city street at night.

What sets Alicia apart is her rare ability to balance people-centered leadership with strong commercial discipline. She has an exceptional talent for driving organizational alignment, optimizing workforce operations, and building scalable structures that deliver results without losing focus on the employee and customer experience. Her strategic mindset, adaptability, and ability to lead through change make her one of the most impactful leaders I have had the opportunity to work alongside. "

Connie Woolsey, VP of Retail Operations, Cresco Labs


"Alicia is a mission critical HR professional with a proven track record of success in the areas of workforce optimization, reduction-in-force (RIF) planning and execution and policy formulation.  She developed a close working partnership with our in-house Legal team, and I always appreciated her insight on questions of risk management and compliance.  Her thoughtful leadership helped produce strong gains in efficiency, operations, retention and profitability."

Charles Topping, General Counsel & Secretary, Rhodium Shared Services, LLC

At Align360, we believe execution is where value is created—or lost.


Alicia Catatao

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