"What sets Alicia apart is not just her expertise, it's her persistence, ownership mentality, and ability to influence change even when the decisions are hard. She's an upward manager in the best sense of the word. On more than one occasion, Alicia has helped me personally "see the light" on complex personnel and structural matters, always grounded in data, fairness, and long-term thinking. She doesn't just advise. She partners, she pushes, and most importantly, she delivers."
Chase Blackmon, Chief Executive Officer, Rhodium Shared Services, LLC
"As a business operator, I’ve rarely leaned on HR in a meaningful way—until I worked with Alicia. Alicia helped me restructure my team for maximum impact, navigate complex team dynamics, and coached me into becoming a stronger, more effective leader. She brings real solutions to real business problems. Any organization would be lucky to have her in their corner."
Cris Rivera, President, Cresco Labs, LLC
"We initially brought Alicia on as a consultant at a crucial time when we needed to backfill our Head of HR role and prepare the company for a successful sale. Alicia transformed our entire organizational framework— all while scaling our retail operations and leading people due diligence pre-integration. Alicia is a change exeuction powerhouse and her leadership was truly instrumental in positioning us for the next chapter."
Michael Bondurant, President, One Plant, LLC


"Alicia excels at guiding leaders through complex, high-stakes conversations and has a proven track record of building and scaling organizations. She was my right-hand partner during a period of rapid growth, helping scale a retail organization from 8 to 30 stores while repeatedly redesigning the business to support constant change. Her people centric-leadership, strategic mindset and ability to drive change sets her apart from any leader I have ever wotrked with."
Connie Woolsey, VP of Retail Operations, Cresco Labs
"Alicia is a mission critical HR professional with a proven track record of success in the areas of workforce optimization, reduction-in-force (RIF) planning and execution and policy formulation. She developed a close working partnership with our in-house Legal team, and I always appreciated her insight on questions of risk management and compliance. Her thoughtful leadership helped produce strong gains in efficiency, operations, retention and profitability."
Charles Topping, General Counsel & Secretary, Rhodium Shared Services, LLC
Alicia Catatao
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